Regardless of your industry, a website can help you to present/promote your brand, manage customer relations, gather information from users, and sell your services directly. It’s important, therefore, to use process mining and regularly monitor your site’s performance to ensure that it runs smoothly, ranks highly, and is safe for your customers – here are a few tips to get you started.
User Accessibility
If you run your business through your website, the first point of order is to make sure it stays online and functions as intended. To help with this, be sure to track your servers, keeping an eye on any user behavior that might indicate crashed pages, defunct links, or high volumes of traffic (as these can result in slow load times). Much of this grunt work can be computer automated so that you’ll be notified of any issues as they occur.
Insights
One of your site’s key functions is to help you learn about your customers. If you’re able to track bounce rates, browse durations, CTRs, and more, you’ll be able to learn more about what excites or deters your customers. The right tracking tools can help you to harness your site as a way to gather crucial data that can inform decisions across departments and even change the direction of the business as a whole.
Business Process Management
If you’re looking for a way to align your website with customers, choose business process management (BPM). This can help you to automate workflows by analyzing how people, systems, and data interact. This can include redesigning processes for optimal customer experiences, including refining your company website for user experience. When creating a BPM framework, you can constantly monitor its effectiveness and act on this information to improve process and output.
Customer Security
For businesses that operate online, there are few scenarios more intimidating than a data breach that has compromised your customers. Fortunately, with the right tools and personnel, it’s possible to track infringements/hacking breaches and react in time to protect your customers’ sensitive information. If you don’t have a web administrator on your staff, you can teach yourself the signs that a security violation has taken place.
Performance Metrics
As important as the act of monitoring your site are the metrics you have in place to gauge its performance. Bounce rate refers to how many people click off your site before exploring more of its contents. Stay duration quantifies how long visitors remain on your site and can indicate the quality of your content. To determine which are the most appropriate metrics, look back at your objectives and key results (OKRs) and see which best align.
Search Engine Optimization
If you want to rank highly on search engines like Google or Bing, it’s important to optimize your website accordingly – this means reducing image sizes, improving user interface, and fixing any glitches to benefit the experience of those navigating it. You can often gain insights into the performance of your site as it relates to search engine optimization (SEO) just by tracking the activity of your users – load times, CTR, and more will be affected by how well it was designed and structured.
Once you’ve built a website, the hard work doesn’t stop – tracking is crucial if you want to continue to draw in new customers, retain the ones you already have and improve your services. Make sure you set up the infrastructure so that you always have eyes on your website.
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